Assura Protect needed to modernise both sides of the insurance customer journey: how new customers were quoted and acquired, and how policyholders engaged with the provider after purchase.
The challenge
- Replace manual quoting with online quick quote and full quote journeys.
- Create a digital touchpoint for policyholders after purchase.
- Support customer acquisition, onboarding, app usage, and insurer integrations from one backend.
- Build on cloud infrastructure that could scale with the platform.
How we approached it
Connected acquisition and retention
The platform was designed to cover the customer journey beyond the initial quote, bringing onboarding and ongoing policyholder engagement into the same product ecosystem.
Built self-service capability
Customers could move through quote flows online, while policyholders had access to a mobile app with a built-in rewards programme.
Integrated on a scalable backend
The Azure-hosted backend supported the app, quoting journeys, and integrations needed to connect the insurance operation.
Outcome
Assura Protect gained a digital platform spanning acquisition, onboarding, policyholder engagement, rewards, and insurer integration, running on a scalable Azure backend.
Why it matters
- Prospective customers could move through quote journeys online, reducing friction in acquisition.
- Policyholders gained an ongoing digital touchpoint after purchase, improving engagement beyond the initial sale.
- The insurer could support web, mobile, rewards, and integration workflows from one scalable backend instead of stitching together disconnected tools.