RaceSpace was built to solve a simple but persistent discovery problem: race information is scattered. Athletes often have to check event websites, club calendars, social posts, and organiser pages to find what is coming up. RaceSpace brings that information into a searchable race calendar with a mobile app experience.
The challenge
- Turn fragmented race information into structured data that can be searched, filtered, and browsed.
- Support discovery across different disciplines, locations, dates, distances, and event types.
- Create a mobile-first experience for athletes planning their next race.
- Give event organisers another way to reach people who are actively looking for races.
How we approached it
Designed around race discovery
The product is centred on helping athletes find relevant events quickly. Search, calendar browsing, and event detail pages are treated as the core experience, not secondary content.
Structured the event data
Race information is modelled around the details athletes actually compare: discipline, date, location, distance, and links back to organiser or registration information.
Built for web and mobile growth
The platform supports public race discovery while giving the mobile app a clear role in planning, saving, and returning to upcoming events.
Outcome
RaceSpace gives athletes a central place to discover upcoming races and gives organisers a focused discovery channel for people already looking for events.
Why it matters
- Athletes spend less time hunting across scattered sources and more time comparing races that fit their goals.
- Organisers can reach people with active race intent instead of relying only on social posts, mailing lists, or word of mouth.
- Structured race data creates long-term product and SEO value as the calendar grows across locations, disciplines, and event types.